Iteration

Iteration as a company value focuses on the process of continuous improvement through repeated cycles of testing, learning, and refining. It involves embracing a mindset of experimentation, where feedback is used to make incremental changes and improvements. Iteration is key to developing effective solutions and adapting to changing circumstances.

In everyday operations, iteration is evident in the approach to project management and product development, where teams cycle through stages of planning, executing, evaluating, and then adjusting based on feedback and learnings. It encourages a culture where 'good enough' is quickly launched and then iteratively improved.