Case Study
How Roo used BuddiesHR to scale recognitions and spend less time on manual processes
Roo has been using BuddiesHR apps since October 2024 to scale their recognition program and reduce time spent on manual processes.
In this case study, we'll dive into the challenges they faced before implementing BuddiesHR, how they decided to install the apps (and what were the criteria) and finally what are the business benefits.
In this case study, we'll dive into the challenges they faced before implementing BuddiesHR, how they decided to install the apps (and what were the criteria) and finally what are the business benefits.
Linkedin
💡 Key takeaways
Implementation was super easy. Everyone was able to use the apps very quicly.
Employees love it.
Main benefit: Better company morale.
Less time spent on manual processes. HR can focus on other tasks.
🚨 The challenge
1. What issues were you trying to fix when you found BuddiesHR?
We have a #roohoo [our company is Roo, so roo and woohoo = roohoo :) We like our puns ] channel in Slack. This is our Kudos channel where teammates can give each other shoutouts. Back when we were around 40 people, we used to manually tally up points for each kudo and do a monthly raffle based on those points.
So now we’ve gamified it! Every clap counts toward points you can actually redeem for rewards.
Not to mention, one of our core values is "Have Fun" so this easily integrated into that.
Sammie Zettler
Senior People Partner at Roo
« But as we grew to nearly 100 employees 😱, this manual process wasn't sustainable. We wanted something more fun and scalable: something everyone could enjoy, not just one lucky winner each month. »
So now we’ve gamified it! Every clap counts toward points you can actually redeem for rewards.
Not to mention, one of our core values is "Have Fun" so this easily integrated into that.
2. How did you notice these issues?
When I was manually having to tally and enter people into a spreadsheet at the end of each day, taking up more time than it needed!
3. What impact did it have on the business?
Better employee morale!
4. What was the trigger that made you search for a solution?
Needing to focus my efforts on more important things than the manual process that was in place.
🌟 Solution and implementation
1. To fix the issues listed above, what were you looking for? What were the criteria?
#1Connected with Slack
#2Automated
#3Easy to use
#4Reporting
2. How did you find BuddiesHR?
Google Search
3. The main reason that made you purchase?
#1 Functionality was exactly what we wanted
#2 Cost Efficient
#3 Supporting other start-ups.
#2 Cost Efficient
#3 Supporting other start-ups.
🚀 Results
Boost of usage
Boost of team morale
Free up time for HRs
Automated kudos, birthdays, eNPS survey and standups
1. Did BuddiesHR fix the problem described above? How?
2. How has the business changed after using BuddiesHR?
More efficient, better morale.
3. How was the ease of implementation? (how did it make their life easier?)
Super easy! Everyone was able to adapt to Buddies very quickly.
4. What impacts did it have on the HR team?
Less time spent on manual processes. Better company morale.
4. Did you receive feedback from the employees?
Employees love it!
🙌 Final thoughts
Roo’s journey with BuddiesHR highlights how the right tools can make a real difference: not just for HR teams, but for the entire company culture.
By automating time-consuming recognition processes and making them fun and engaging, Roo has successfully scaled their kudos program in a way that’s both sustainable and aligned with their values.
As Roo continues to grow, BuddiesHR is proud to support them in building a more connected, recognized, and joyful workplace.
By automating time-consuming recognition processes and making them fun and engaging, Roo has successfully scaled their kudos program in a way that’s both sustainable and aligned with their values.
As Roo continues to grow, BuddiesHR is proud to support them in building a more connected, recognized, and joyful workplace.
