Coinbase

We are deeply focused on solving our customers' problems with technology, by enabling them to acquire, store and use crypto. We strive to be the easiest to use, most trusted and most secure platform. In every decision we make, we ask, "How does this create more value for our customers?

Customer focus

Dropbox

Our customers come first. So we put in the work to deeply understand them. We ask, “Who’s the customer?” and “What do they really need?” When they succeed, our business (and everything else) falls into place.

They Win, We Win

GitLab

A complete DevOps platform delivered as a single application.

We exist to help our customers achieve more. Everything we do should be in service of making our customers successful with GitLab. Results for Customers is at the top of our values hierarchy, as our customers achieving results drives overall business performance that enables everything else.

Results for Customers

PagerDuty

Real-time visibility into critical apps and services all in one place.

We put users first, make it easy, and build great products.

Champion the customer

Weave

Customer communication and payments platform.

Our customers’ work is important. We do everything in service of them.

The customer is everything

Stripe

Economic infrastructure for the internet.

We have a weighty obligation to the businesses built on Stripe and the everyday people they serve. Because we’re so critical to our users’ success, we must keep their needs front and centre in everything we do.

Users first

Customer centric

Human Interest

Customer obsession

Zepto

Customer experience is our everything. From product to operations, we push ourselves beyond what's "practical" in our never ending pursuit of delivering customer delight.

Mattermost

We exist to make customers successful. In everything we do, we start with the customer’s perspective and work backwards.

Drip Capital

Our clients are at the centre of everything we do. We are obsessive about our partnership. We provide real solutions for real SMB customer problems to stay relevant and ahead of the curve.

Customer Obsession

RevenueCat

Almost every tricky decision can be decided by asking “What makes our customer’s life easier?” Sometimes this isn’t always the thing you want to do: it may mean more work for you or your team, or having to walk something back. In the long arc, doing right by the customer is a great guiding principle.

Cashfree Payments

Our value #1: ‘Have Customer Obsession’ is a guiding principle that underscores our commitment to putting our customers at the centre of everything we do.

Depict

We are obsessed with, guided by, and driven to build the best product for our merchants in the long run.

Jasper.ai

‍We prioritize our customers' needs by keeping them at the center of our decision making. We take pride in listening to our customers and delivering a product that works for them. When our customers win, we win.

Be customer obsessed

Apollo.io

1. We strive to deeply understand our customers
2. We aim to deliver a seamless and delightful end-to-end customer experience
3. We work to earn and keep our customers' trust
4. We only win when our customers win
5. We aim to do right by both external AND internal customers

Be Customer Obsessed

VergeSense

Advocate for customers. Constantly listen to customers, prioritize customer needs across every business objective, and continuously add value to the customer experience.

Zerocater

Obsess about our customers and culinary partners. Ensure every decision keeps their interests in mind. Be their champion.

Mixpanel

Customer Focus

WorkRamp

We listen to our customers, and are dedicated to providing them with the best experience. We always do what’s right for our customers. Customers are the heart of our business – that’s why we obsess over product innovation and delivering ongoing value from the moment they onboard. Our goal is to always find new ways to help our customers put a culture of learning and growth at the core of their business.

Convoy

We walk a mile in our customers’ shoes and deeply understand their challenges and opportunities in order to delight them and deliver where it matters most. Their trust takes years to build, and can be broken in a moment.

Start with the customer

Sift

At Sift, we strive to prioritize our audience’s needs, not our personal agenda. We go above and beyond to put our customers first to understand and prioritize their needs.

Nuvocargo

We work every day to earn our customers’ business and trust. No matter what team you are on, make sure your work is adding value to our customers and building deeper customer relationships. Listen to our customers, understand their needs and pain points, and focus on what matters to them. Deliver products & services that our customers love and that address real problems for them.

Tovala

Champion the Customer

People.ai

Without our customers, we don’t have a business. And we never forget that. We put our customers at the center of every decision we make. We understand that although we are the ones building People.ai, it’s not all about us—it’s really about the value we can deliver to our customers.

The Customer is Everything

Meesho

Obsess over Users. Users are the greatest source of truth.

User First

OkCredit

Work hard to make our users life simpler and happier.

Groww

Every decision we make is centered around our customer’s needs and convenience.

Customers First

SingleStore

Understand our customers, help them succeed, and be easy to do business with.

Solugen

Every decision we make is driven by the needs and future success of our customers. Customers will always want something better, and our desire to delight them will drive us to invent. Because it is through them that our business will thrive and scale, enabling us to deliver on our planet-saving mission.

Delight customers

STARK BANK

If our customers love us, our odds at success increase dramatically. Always think about what is best for our clients and focus on trying to delight them in every way possible.

Frubana Inc

Customer first

Redcliffe Lifetech

CUSTOMER FIRST

Faire

Our work always starts with the mission. We’re motivated every day to help our customers succeed against competitors a million times their size, and we fight hard to help level the playing field.

Serve our community

Brex

When customers and those around us love what we do and advocate on our behalf, our potential is unbounded.

Inspire customer love

Gusto

Never stop advocating for the needs of others.

Embody a service mindset.

Flexport

The foundation of Flexport’s culture is and must always be customer obsession. Only when all of our customers are winning consistently and sustainably can we consider ourselves successful.

Empower Your Client

Scale AI

We are passionate about our customers and devoted to their success. We know that customer trust and confidence is earned, not given, with every interaction, every delivery, and every time we solve a customer problem.

Earn Customer Love

Benchling

We’re relentlessly focused on taking a scientist-first approach because we know they are bringing life-changing products to market. It's our job to help them do it faster.

Scientist First

Webflow

We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.

Obsess over customer experience

Flutterwave

We are customer focused

Docker

We constantly put ourselves in the shoes of the developer. We seek their feedback and, by understanding their needs, we build solutions that they love. Every decision we make, big or small, starts with the customer developer in mind.

Developer Obsession

Modern Treasury

We build products to support our customers’ goals. We deliver on time and provide exceptional service. We aspire to do things right the first time, and if something goes wrong, we rectify it.

Help our customers build their own best companies

Opentrons

We believe in the value of first principles to break down problems. We are innovative. We listen to learn; we question to clarify. We act with intellectual honesty when we miss the mark.

Think Like a Scientist; Act Like an Engineer

We are obsessed with innovating for our end customer and the frontline that serves them. We are deliberate. We keep our eyes on what is important – end customer.

Be Front-line Obsessed

Vanta

We center our customers and their needs in our work, and invest in long-term relationships with them. What and how we build is driven by our customers first and foremost, so that we’re more likely to achieve our mission of securing the internet.

Put our customers first

Always look for opportunities to delight our users.

Customers = fans

Great listeners “go upstream” to deeply empathize and understand the root causes of our customers’ problems. We push beyond the obvious solution to create meaningful impact in our customers’ lives.

Go Upstream

CoinTracker

We constantly talk to users to understand & solve their problems

Obsess over users

We talk to customers to decide what to build and drive the most value.

Customer-centricity

Titan

We don’t just aim to help our clients. We want them to love Titan. We’re ready to serve them.

Drive client joy

SmartAsset

We Empower Users

Sendbird

Our origin story begins with the customer. Customers existed before businesses. They faced a problem for which few people dared to find a solution, and created customer value.

Endless tenacity for customers

BillionToOne

Patient-Centered

Middesk

Stay motivated by solving real customer problems. Make each interaction meaningful and embrace the path to help our customers succeed.

Be customer-first

When our users succeed, we succeed. User success leads to healthier people everywhere.

Start with the User

Postscript

We're obsessed with providing our customers with value. We always put them first.

Customer-first

CareRev

Every decision we make starts with our healthcare professionals and health system operators. We obsess over their medical staffing problems and are committed to delivering bold solutions to address their needs.

We start with our customers

Gecko Robotics

Make something human want

Clear

We want to build products that our customers love. Our teams obsess about the customers right from the start and keep iterating on the basis of feedback.

Put customers first

Scribd

We put our customers first. We passionately strive to understand and serve their unique needs, create delight, reduce complexity and build trust.

Prioritize the Customer.

Career Karma

We obsess over delivering a magical experience to all our users.

Prioritize our users.

Instabug

Always go the extra mile to make the customer happy

Win User’s Hearts

Lively, Inc.

We strive to delight our users with every interaction.

Build Something People Love

Be customer-obsessed. Talk to them, learn from them. They are the reason we are here.

Talk to users.

Treasury Prime

At the heart of all our actions, we consider our customers. Their goals and aspirations are the foundation of our achievements.

Customer Centricity

Deepgram

We listen to our customers and seek to understand their goals. Our innovation is only as strong as our ability to understand and adapt to their needs.

Put the customer first.

Burrow

Burrow started with two people who had never spent a minute in the furniture industry. The beginner’s mindset is our secret to success.

Think like a customer

OneSignal

We thrive seeing the success of OneSignal users, and we pride ourselves on being a customer-centric organization that truly listens to feedback.

Client Success

Qventus

We invest time and resources to understand our customers and enable their success

Customer Empathy

Curebase

Our customers rely on Curebase to launch studies that promote patient welfare, effective data collection, and a smooth end-to-end experience. We strive to earn their trust at every step of the process.

Earn customer trust

Ambient.ai

We strive to make magical experiences for our customers - experiences that are exciting and cause them to go "Wow"!

Magical customer experiences

BukuWarung

Keep the Merchant at the center of every decision we make across the company. The goal is to always empower them.

Outserve Our Merchant

Bitmovin

Create the best solutions to enable our customers to deliver the best experiences to the markets they serve. Go the extra mile to surprise and delight our customers.

Think through the customer lens.

SafetyWing

Listen to the user and do things really well. Great things made with care are remembered forever.

Make things people love

Slash

This is our most important value because over 70% of us were once small business owners, too. We’re building a world-class product for our customers, people like us, because we want to help them build world-class companies just the same.

List of company values used by the best startups around the world