Purpose

Purpose as a company value is about having a clear and meaningful direction or mission that guides the organization's activities. It's the underlying 'why' that motivates and drives the company forward. A strong sense of purpose is often linked to making a positive impact on society, providing direction, and creating a sense of belonging and motivation for employees.

In daily operations, a strong sense of purpose is reflected in decision-making aligned with the company's mission, employees being motivated by the company's goals, and a culture that celebrates contributions towards these larger objectives. It ensures that the company's activities are not just profit-driven but are also making a meaningful difference.